The Cartier Love bracelet from 1969 is considered a symbol of everlasting love, its screw mechanism standing for an unbreakable bond. Equally iconic is the Trinity ring from 1924, whose three gold bands embody love, loyalty, and friendship. With the Panthère de Cartier, a symbol of strength and elegance since 1914, the Maison received its unmistakable trademark. In the 1970s, Cartier made a powerful statement with Juste un Clou – a nail transformed into extravagant luxury.

But Cartier is not only famous for jewelry: also noble lighters, writing instruments, watch straps and other accessories shape the reputation of the Maison and underline its diversity and creativity.

Cartier has impressively fought its way back to the top of the Watches market. In 2023, the Maison sold 660,000 Watches and achieved 3.1 billion CHF in sales – second place behind Rolex. But the success goes far beyond numbers: icons like Tank, Panthère, or Pasha still shape the zeitgeist today and are worn by stars like Will Smith, Taylor Swift, and Princess Kate. With the expansion of the jewelry business, successful re-editions, and strong cultural engagement, Cartier combines tradition and modernity like hardly any other brand.